L'Oreal® Paris Superior Preference® Dark Ash Blonde Fade-Defying Color + Shine System. New. 7A. Cooler. With shine serum. Up to 8 weeks of fade-defying color. Rich luminous conditioning colorant. Level 3. Permanent. 1 application. Shade guide: 7A is a dark blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to medium brown hair. Shade tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be dark blonde with soft red tones. Experience new Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our new color protective care supreme conditioner now formulated with golden camelina oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Now with shine serum. This kit contains: Color optimizing creme. Color gel. Care supreme multi-dose conditioner (6 weekly treatments). Superior colorist gloves. Pro-precise applicator. Insert. Questions Need shade advice Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Because You're Worth It™.