Free of parabens, sulfates and phthalates, gluten, soy, dairy & nut-free. Cleanse & smooth. Keratin. ProVitamins. Jojoba. No more fuss with comb & brush! Naturally caring for families since 1999. This nourishing sulfate-free shampoo is super-charged with natural Jojoba and Aloe Vera extracts to soften, smooth and detangle unruly locks. Keratin protein and ProVitamins B & E improve manageability and help prevent breakage for soft, shiny, tangle-free hair every day. Did you know? Keratin protein smoothes hair to prevent breakage. Great for the whole family. Gentle & no harsh chemicals. www.fairytaleshaircare.com. Not tested on animals. Made in the USA.