97.32% Natural. This wonderfully natural formula starts with coconut and marula oils to create a conditioning complex that is one of the most effective and gentle available. Green tea extract provides natural UV protection from sun damage to maintain your hair color. Fennel seed and sugar ester naturally moisturize and condition color-treated hair, leaving it naturally shiny, vibrant, and full of color. pH balanced. Sodium lauryl/laureth sulfate free. Paraben free. Phthalate free. Not tested on animals.