Superior Preference Fade-Defying Color & Shine System, Level 3 Permanent, Whisper Soft Blonde 10WB, Cooler

Rich Luminous Conditioning Colorant. Optimized fade-defying system. Preference with Optimized Fade-Defying System, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Supreme Conditioner helps lock in first day color vibrancy and keeps hair silky and resilient week after week. From roots to ends, color won't fade-out, turn dull or brassy. Preference Shade Guide: 10WB is an iced blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on light blonde to dark blonde hair. Preference Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with soft reddish tones. Pro-Precise Applicator: Extended tip designed to part hair and reach roots quickly, precisely, easily. Fade-Defying Conditioner: 6 Weekly treatments of color protective Care Supreme Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine. Optimized Fade-Defying System Includes: No-Mess Fade-Resistant Color Gel; Color Creme in Applicator; Care Supreme Multi-Dose Conditioner; Superior colorist gloves; Insert. For best results, stay within 2 shades lighter or darker than your natural hair color.

View our Curbside FAQ page