One step bleaching gel. Fast & easy enamel-friendly whitening. One step bleaching power. Fast & easy! Improved formula. The most versatile whitening product on the market! You choose the way that's best for you! With cotton swab. With a mouth tray. With your toothbrush. You see dazzling white teeth everywhere. Celebrities have them. Newscasters have them. Successful people all seem to have them. So why not you? Discover the power of 5 Minute (starts bleaching teeth whiter in 5 minutes) Bleach Whitening Gel. It contains the same active ingredient used professionally by dentists (the bleaching action of peroxide) to whiten and brighten teeth, gently lift away stains and reduce yellowing in a strength developed for at-home use. Bleaching begins with the very first application and you'll see whiter, brighter teeth within days, guaranteed! For a dazzling celebrity-white smile that says success, treat yourself to Plus White 5 Minute (starts bleaching teeth whiter in 5 minutes) Bleach Whitening Gel and see what a dramatic difference it makes! Money back guarantee. Manufactured in the USA.