L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, 1 kit

With shine serum. Level 3. Designed to lighten the darkest hair. Fade-defying color + shine system. Up to 8 weeks of fade-defying color. Sun kissed caramels, hi-lift color and shine system. No brass technology. Rich condition. Same great shade. New look. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Sun-kissed caramels lightens the darkest hair up to 3 shades lighter, without a hint of brassiness achieving beautiful balanced browns. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin e and uv filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L’Oréal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

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