Loreal Smooth Intense Shampoo, Strengthening, Ultimate Straight, Daily Care

For frequently straightened or unruly, rebellious hair. Advanced haircare. New. Kera-tourmaline. Longer lasting straight without the damage (Instrument test using system of shampoo, conditioner and treatment vs. non-conditioning shampoo). Our system helps relax each strand from root-to-tip for extraordinary straight transformation. No flat, stiff, or dull results. Advanced Formula with Pro-Keratin + Tourmaline: Pro-Keratin: Our system penetrates hair fiber with essential protein for healthier hair. Tourmaline: Our system reacts with heat to boost straight effect from root to tip. Clinically tested (System of shampoo, conditioner and treatment tested for instant results + lasting transformation) for instant results, lasting transformation. Longer lasting straight without the damage (Instrument test using system of shampoo, conditioner and treatment vs. non-conditioning shampoo). The science behind extraordinary hair. Questions? Call 1-800-631-7358. www.lorealparis.com. Made in USA.

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