John Frieda: London. Paris. New York. Gradually creates naturally glowing colour. New. Lightens for a sunkissed glow (when using the Visibly Brighter system of shampoo, conditioner and treatment). Give your brunette hair a natural-looking, illuminating glow. Formulated with honey and marigold flower extract, our Brilliant Brunette Visibly Brighter Subtle Lightening Shampoo cleanses and gradually infuses golden tones to illuminate the spectrum of your brunette colour. Colour depositing ammonia and peroxide-free. Safe for use on natural or colour-treated hair and for use on highlights & lowlights. For further information, visit www.johnfrieda.com or call 1-800-521-3189. Made in USA.