Not Your Mother's Blonde Moment Treatment Shampoo

New look. Same formula you love. Brass reducing, shine enhancing purple shampoo with rich violet pigments. With violet rice extract for all blonde and highlighted hues. Let's kick brass. Golden locks deserve special treatment. Gently cleanse and increase shine while cooling down unwanted brassy tones. Formulated with dark violet pigments, this unique shampoo protects your color and highlights for all life's (blonde) moments. Protect. Brighten. Shine. No sulfate surfactants. No silicones no parabens. No phthalates. Cruelty free. Made in USA.

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