Loreal Vive Pro Color Vive Shampoo, Hi-Gloss

Color-treated hair that's normal. Dual UV filter technology keeps color truer, longer. Before Using Color Vive Hi-Gloss Shampoo and Conditioner: Color-treated hair is more likely to fade, dull-down and dry out when exposed to damaging environmental elements. After Using Color Vive Hi-Gloss Shampoo and Conditioner: Color shines more vibrantly, hair looks healthier and is protected from the damaging effects of the environmental elements. Recommended by the hair experts at L'Oreal, Color Vive with Dual UV Filter Technology helps lock vibrant color in and keep damage out. Gently cleanses without stripping or fading color (using shampoo and conditioner based on consumer perception). Helps seal in color vibrancy and shine. Keeps color truer, longer.

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