Superior Preference Permanent Hair Color, Fade-Defying Color + Shine System, Ultimate Black Natural 1

This Kit Contains: Color optimizing creme; Color gel; Care Supreme Multi-dose conditioner (6 weekly treatments); Superior colorist Gloves; Pro-precise applicator; Insert. 1 application. Level 3. High tenacity dyes, rich luminous conditioning colorant. New look. Forever noir. Shade Guide: 1 is a deep pure black which will maintain the natural tones of your hair. For optimal color results, use on your natural medium brown to black hair. Experience Preference, Our true gold standard of beautiful color and shine. Fade Resistant Technology: High Tenacity Dye molecules lock together in the hair fiber to help resist wash out and keep color fresh. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. With shine serum. Pro-precise applicator. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

View our Curbside FAQ page