Mildly cleans. Fights skin dryness. The mild formula cleanses thoroughly and is clinically proven to fight skin dryness. Suitable for daily use, the hydrating formula: Activates on skin while lathering up; Rinses off easily; Leaves skin feeling effectively moisturized. Results: Skin is left clean and cared for. Dermatologist tested. Added for men's skin. www.dove.com. Made in USA.