100% Employee OwnedWe're a 100% employee-owned company, every one of us bakers at heart. Our mission is to inspire connections and community by spreading the joy of baking.As a founding B Corp, we are committed to using the power of business as a force for social and environmental good. We care as much about our people, our community and our planet as we do our flour. Our Quality PromiseFlour this good doesn't happen by accident. With expertise and experience from field to bag, we craft our flour with care and a commitment to help you bake your best. We Say No to BleachMost flour companies add benzoyl peroxide, chlorine dioxide, or azodicarbonamide to chemically whiten or artificially strengthen their flours. We want your baked goods to taste delicious and be something you feel good about feeding your family and friends. King Arthur Flour contains no bleach, no bromate, and no artificial preservatives of any kind. What you get in place of these chemical bleaching agents is superior grain and our 225+ year commitment to purity. Not a bad trade off, if you ask us. Hard red wheat selected for protein content.Strong enough for yeast breads, mellow enough for cakes.Tightest specifications in the industry for great results every time you bake. Baking with Joy Since 1790 Ideal for Cookies, Bred, Brownies, Pancakes & More Never bleached, never bromated.® Certified B Corporation