New colors. Ideal for Easter, spring, baby showers, & weddings. Gel based formula won't thin mixes or frosting. 4 easy to use tubes. Easy Color Blending & Mixing: Gel based won't dilute even the most delicate recipes. Squeeze tubes makes dispensing and measuring simple. www.bettycrocker.com. For nutritional info, contact: Signature Brands, LLC. Ocala, Florida 34474. Consumer Inquiries: 1-877-726-8793. Made in the USA.