Quality bakers since 1923. Baking history for 100 years. Here’s to your almost-exactly-true historical moments! The Original Pop-up Pastry: In 1964, we set out to create a pastry that delivers fresh- from-the-oven taste - no oven required. The result? Our original toast'em pop-ups with flavorful fillings and a tender crust, proudly made in the USA. Enjoy 'em toasty or straight from the pack! Toast'em pop-ups. America's original pop-up pastry. This product stays fresh and delicious on your kitchen shelf. Flavor Kist quality bakers since 1923.