Naturally flavored with other natural flavors. 50% less sugar (5 g sugar. Our regular maple & brown sugar flavor contains 12 g per 43 g pouch) than our leading flavor of instant oatmeal. No artificial sweeteners. 150 calories per cup. Not a low calorie food. New. Questions or comments? Call 1-800-555-6287. Please have package available when calling. Visit us at www.quakeroats.com.