Lower sugar. Contains about 50% less sugar than America's top selling Apple Cinnamon Oatmeal (Dr. McDougall's Right Foods Organic Lower Sugar Apple Cinnamon Oatmeal has great flavor and only 7 grams of sugar per serving. America's best selling brand of Apple Cinnamon Oatmeal has 13 grams of sugar. Dr. McDougall's Right Foods oatmeals taste best. They're natural, organic breakfasts your family will love [Contains about 50% less sugar than America's top selling Apple Cinnamon Oatmeal]). 4 g fiber; 3 g protein per 30 g serving. USDA organic. Non GMO Project verified. nongmoproject.org. 100% Whole Grain: 21 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Certified vegan. vegan.org. At Dr. McDougall's Right Foods, we focus on natural delicious wellness. We're passionate about making great tasting foods that help you live well and enjoy life. Try stirring in raisins, pecans or walnuts. It's delicious. Dr. McDougall's new book, The Starch Solution is available at finer bookstores everywhere and online. www.rightfoods.com. Facebook. Twitter. Instagram. Recycled paper. Box made from 100% recycled paperboard. Certified organic by QAI. Certified organic: Quality Assurance International. Please recycle. Product of USA.