Now with - Improved blueberry taste. Always organic. Plant-powered protein. Wild organic blueberries. Sprinkles of cinnamon. We were inspired to create a cereal with an optimal blend of protein, carbohydrates and fiber - so we mixed crunchy whole grain and flax flakes, puffed kamut khorasan wheat, oat bran crunchies, wild flavorful blueberries and a sprinkle of cinnamon. This delicious medley will show you how good plant-based nutrition can be. 'Our always organic legacy began on the family farm I was raised on. In 1985, we founded Nature's Path Organic foods based on my dad's advice to 'Always leave the soil better than you found it,' by farming without chemical pesticides, fertilizers or GMOs that are prohibited by organic standards. For over 30 years, our family has aspired to make delicious organic foods and an enduring independent company that you can love and trust.' From our family to yours, Arran Stephens, Co-Founder.