Now tastes even better! Kellogg's Family Rewards. KelloggsFamilyRewards.com. Rich in antioxidant vitamins C & E. 35% of your daily fiber. 16 g of whole grain. Naturally flavored cinnamon whole grain oat cereal. Heart healthy selection. Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber per day from whole grain oats may reduce the risk of heart disease. One serving of this cereal provided 1 gram of this soluble fiber. USA proud sponsor. Whole Grain: 16 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Where will a great start take you today? Whether you’re starting your morning or starting a whole new endeavor, Kellogg is proud to help fuel your potential each and every day. That's why we're a proud sponsor of Team USA as they prepare for the London 2012 Olympic Games. Because it's a great start that makes a winning finish possible. Kerri Walsh, Gold Medalist, Breakfast Believer. We're proud to have beach volleyball champion Kerri Walsh on Team Kellogg's for the London 2012 Olympic Games. Love at first spike. How Kerri got her start. Contributed by Sports Illustrated. Kerri got her start in volleyball in fifth grade, when the sport first came to her school. She and her best friends started playing, and she immediately fell in love with volleyball. With amazing coaches and supportive parents, Kerri is now half of the most winning beach volleyball team in history, and hopes to return for more gold at the Olympic Games this summer. Mom Knows Best: Kerri knows that a good breakfast can help her perform her best, on the court and off. Now that she's a mother of two, Kerri makes sure her family starts every day great too. Did You Know?: Kerri is married to Casey Jennings, one of the top men's volleyball players on the Tour. Growing up, Kerri thought she might one day play basketball professionally. Kerri is an avid reader, and her favorite genre is historical fiction. Follow Team Kellogg's. Scan the QR Code (Message and data rates may apply. Check your carrier for details.) for more exciting information about Team Kellogg’s. Or go to Kellogg's.com/teamusa. From great starts come great things. Diets high in fiber are found to be associated with a healthy heart. Questions or comments? Visit www.kelloggs.com. Call 1-800-962-1413. Write: PO Box CAMB Battle Creek, MI 49016. Provide production code on package. kelloggs.com. Please recycle. kelloggs.com/ourfuture. 100% recycled paperboard. Product of Canada.