Toasted rice cereal. Provides 11 vitamins & minerals. I you like Rice Krispies Cereal try me! (Rice Krispies cereal is a registered trademark of Kellogg Company. Ingles Markets, Inc. is not affiliated with Kellogg company). Smart for your health. Meets the US Government requirements for low fat, low saturated fat, low cholesterol food. A tradition of quality and value. Value - Service - Quality. Since 1963.