Helping children get clean water. Our Mission: We began with a simple idea. Let's create a bottled water to help children around the world get clean water. We felt compelled to make a difference, because more than 1 billion people lack clean water access, and the problem affects children most. Ethos Water donates 5 cents for every bottle sold toward humanitarian water programs. Our current goal is to invest $10 million in these programs by 2010. Already, we're helping children and their communities in Africa, Asia and Latin America. Thank you for joining us in our efforts. Peter Thum and Jonathan Greenblatt, Founders.