Sweet orange & brown sugar. Scoop included. Scoop snaps into lid for easy storage. The story of Breakfast Blend. We introduced this blend in 1998 for those who prefer milder cup. A shade lighter than most of our offerings - more toasty than roasty - it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's lively with a soft sweetness that gives way to a clean finish. The Starbucks Roast: each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in threes coast profiles, so finding your favorite is easy. Medium. Balanced, smooth & rich. starbucks-stars.com. Starbucks Rewards: Earn stars with your receipt on any qualifying purchase. Visit starbucks-stars.com for details. Visit us at starbucks.com/coffee or call 1-800-STARBUCKS. Committed to 100% Ethical Coffee Sourcing in partnership with Conservation International. starbucks.com/social-impact.