Lavazza Ground Coffee Gran Aroma Medium Roast. Torino, Italia, 1895. Smooth and aromatic. 100% Arabica. Net Wt 12 oz (340 g). Authentic Italian quality. Since 1895, four generations of the Lavazza family have devoted their lives to pursuit of coffee perfection. One delicious cup, and you'll know why it's Italy's favorite coffee. Let our passion be your pleasure. Gran Aroma is a balanced, highly aromatic blend of premium 100% Arabica beans with a floral aroma and citrusy flavor profile. Ideal for the true coffee connoisseur. Intensity Scale 1-10: Gran Aroma - 4. Classico - 5. Perfetto - 6. Gran Selezione - 7. Intenso - 9. Find out more at: www.lavazza.com.