Intense & smoky. Scoop included. Scoop snaps into lid for easy storage. The Story of French Roast: Muted with oil, the tumbling beans become eerily silent. A master roaster watches, knowing that if he pushes them a second too long, they'll burst into flame. White smoke hangs down as the glistening beans turn ebony. This is French Roast, and you can't roast it darker. Straightforward, light-bodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its intense smokiness. The Starbucks Roast: Each coffee requires slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding our favorite is easy. starbucks.com/coffee. Visit us at starbucks.com/coffee or call 1-800-Starbucks. Starbucks Rewards: Earn stars on any qualifying purchase. Visit starbucks-stars.com for details. Committed to 100% ethical sourcing in partnership with Conservation International. starbucks.com/responsibility.