Gently cleanses delicate skin and hair. Suitable for newborns. No more tears. So much more sights, scents, sounds, & your loving touch. Make bath time about more than just getting clean. Enrich the senses and help support baby's happy development with our recommended routine. Warm bath + gentle massage. Uniquely designed for baby's delicate skin. No. 1 choice of hospitals and moms. Pediatrician and dermatologist tested. Best for Baby Standards: no parabens; no phthalates; no soap or dye; hypoallergenic. Questions? 866-Jnj-Baby; outside US, dial collect 215-273-8755. Care to Recycle: Our babies will inherit our planet. We proudly support early child development programs. Join us in helping every child reach their full potential. Learn more at www.johnsonsbaby.com.