Clarifies to help remove build-up and pollution. Inspired by our Mothers, created for you. -NYM. Activated Bamboo Charcoal & Purple Moonstone: A fortifying blend of activated bamboo charcoal & purple moonstone rebalances hair & scalp to combat impurities and build-up. This restoring shampoo enlivens hair without harsh chemicals for a replenished hydration. 98% Naturally derived ingredients (Our ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing [which may include the use of non-natural ingredients or processing agents], yet retain the majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredient constitutes 2% of the formula to help ensure its efficacy and shelf life). No sulfate surfactants. No dyes. No silicones. No parabens. No phthalates. Cruelty free.