Cherry Creme. 10 min. Healthier-looking hair, fresh color (vs untreated). Ammonia-free color. Blends away grays. Lasts 28 shampoos. Natural Instincts Creme with week 2 ColorFresh! Revitalizer, works in 10 minutes, for fresh color and a touchable softness you can feel for up to 6 weeks. On day 1, our rich color creme with antioxidants plus the conditioner, give outstanding damage protection to help prevent hair dryness while coloring. 2 weeks later, revitalize your color with ColorFresh! revitalizer, a conditioning creme that adds color pigments back to your hair in just 5 minutes. Made in Mexico.