Guaranteed fresh until printed date. Guaranteed fresh until printed date or this snack's on us. Questions or comments? 1-800-352-4477 weekdays 9:00am to 4:30 pm Central Time. Good fun! It all starts with farm-grown potatoes - cooked and seasoned to perfection. Then we add just the right balance of tangy vinegar. So every Lay's potato chip is perfectly crispy and delicious. Happiness in every bite. Facebook: Find us on: facebook.com/fritolay. Visit our website at fritolay.com. No artificial flavors. No preservatives.