With 13 essential vitamins & minerals. 100% daily value of 11 vitamins & minerals. If you like Kellogg's Complete All-Bran Wheat Bran Flakes Cereal try me! (Kellogg and Complete All-Bran Wheat Bran Flakes cereal are Registered Trademarks of Kellogg Company. Ingles Markets, Inc. is not affiliated with Kellogg Company). A tradition of quality and value. Value - Service - Quality. Since 1963. Smart for your heart. Meets the US Government requirements for low fat, low saturated fat, low cholesterol food. While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease. Dive into your day! Running, walking, working-out; your healthier lifestyle demands nutrition-packed fuel. You're not a watcher, you're a doer. And whatever you like to do may be even more enjoyable when you start smart with a delicious bowl of this tasty cereal. Low in fat, high in dietary fiber and totally cholesterol-free, it is a good source of 15 essential vitamins and minerals, including Vitamin E, iron and folic acid. So, pour yourself a bowl, add fresh fruit and skim milk, and dive into your day! Contains 100% Daily Value: Vitamins B6, B12, C and E; thiamin, riboflavin and niacin; folic acid, Pantothenate, iron and zinc.