Whole grain wheat & brown rice flakes. 100% daily value of calcium. Rich in whole grain. Diets rich in whole-grain foods and other plant foods and low in total fat, saturated fat, and cholesterol may help reduce the risk of heart disease & some cancers. If you like General Mills Total Cereal try me! Smart for your heart. Meets the US Government requirements for low fat, low saturated fat, low cholesterol food. While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease. A tradition of quality and value. Value - Service - Quality. Since 1963.