Toasted rice flakes cereal. If you like Kellogg's Special K cereal, try me (Kellogg's and Special K cereal are registered trademarks of Kellogg North America Company, Ingles Markets, Inc., is not affiliated with Kellogg North America Company)! Nutrition Highlights: Amount and % Daily Value per 1 Cup Serving: 120 calories, 0g sat fat (0% DV), 180mg sodium (8% DV), 4g sugars, vitamin C (35% DV), iron (50% DV). Sensible Choices: 0 g trans fat per serving; Cholesterol free food; 11 essential vitamins and minerals; Excellent source of iron, vitamin C & folic acid. 100% recycled paperboard. Packaged in the USA.