Artificially flavored. As always 30% less fat then regular potato chips. 0 g trans fat. Welcome to Krunchers! A kettle chip breakthrough that explodes with great flavor and krunchy texture. That's because we hand-pick premium potatoes, slice them to the ideal thickness and season them with the finest spices available. The result is that chip lovers say Krunchers! are better than their regular snack chips. Say good-bye to wimpy chips and bite into Krunchers! Your mouth will say what your ears already heard, nothing out-krunches Krunchers! 30% less fat than regular potato chips. Krunchers! Jalapeno Potato Chips (7 g of fat/28 g serving) have 30% less fat than regular potato chips (10 g fat/28 g serving).