Naturally flavored. 30 g protein. 6 g sugar. Gluten free. The only 6-layer baked bar. Baked soft cookie center. Powered by Fortifx. Whey protein isolate. Chef Robert Irvine's. My goal is simple; I want to empower people, through food and fitness, to thrive each day. - Chef Robert Irvine. Take a bite and share your experience using (hashtag)Fitcrunchbars. Instagram. Twitter. Facebook. YouTube. Find us (at)Fitcrunchbars. Learn more at www. fitcrunchbar.com. Made in USA.