New look. 98% aloe vera. Cools, soothes & replenishes. No: Artificial colors, synthetic fragrances, parabens, phthalates, sulfates. Too much of a good thing? Ouch! We've all been there. To calm touchy, irritable skin resulting from too much fun in the sun, nothing beats pure aloe vera. In fact, our 98% aloe vera gel has been purity certified and promises to help soothe grouchiness and discomfort from minor burns, sunburns and dry skin. And if you just can't get enough, try it as a shave gel or after-shave treat. Your skin will thank you. Cruelty free. Plant based & cruelty free. No animal testing.