Hello® Pink Grapefruit Mint Fluoride Toothpaste Naturally Friendly™. Clinically proven to prevent cavities + strength enamel. Polishes teeth + freshens breath. ADA Accepted. American Dental Association®. No preservatives, artificial sweeteners, triclosan or dyes. Beautiful. We had this wild idea: let's make oral care that's safe, effective, delicious + beautiful. Finally, here it is. Hello, Rockstar. Use aids in the prevention of dental cavities. Hello products are leaping bunny certified + vegan. Animal testing isn't friendly. Our toothpaste tubes are bpa-free, + contain no phthalates. Bonus. Hello products are made in the friendly USA. Rock on. "The ADA Council on Scientific Affiars' Acceptance of Hello Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed." Questions 855-HI-HELLO (1-855-444-3556). ©2015 Hello Products LLC, greet freely: www.hi@hello-products.com.