New. Since 1959. Fluoride-free. 99% earth sourced. Perk up your smile with the simple wholesomeness of Coconut Oil. Made with only the most essential ingredients from the earth, our Simply Coconut Refreshing Toothpaste harmoniously combines Virgin Coconut Oil with freshening Spearmint, Eucalyptus Leaf and Tea Tree Oils to give your teeth a confident sparkle. Plus, the cooling Coconut Eucalyptus taste leaves your breath fully fresh and revived. It's your time to smile and shine. The Jason Simply Coconut toothpaste promise: no fluoride; no SLS; no parabens; no artificial sweeteners; no saccharin; no propylene glycol; no gluten. FSC: Recycled - Packaging. Cruelty free.