Helps remove dulling residue to reveal luminous silver strands. Know the hair you have to get the hair you want. Your Hair's Starting Point: Gray to silver. When hair becomes gray or silver it does not reflect as much light. This is one of the reasons why your silver hair can appear dull and lifeless. Pantene Pro-V Silver Expressions shampoo helps remove dulling residue to reveal lustrous bright silver strands. The shampoo and conditioner system conditions to nourish your hair without weighing down, so silver hair appears brighter (vs. non-conditioning shampoo) and beams with the look of health. This shampoo and conditioner system is gentle enough for permed or color-treated hair. Made in USA.