No ammonia or added parabens. 20 min healthy looking, radiant color. 80% naturally derived ingredients. Blend away grays. Lasts 28 shampoos. Color without compromise! 1. Healthy looking color that shines in only 20 minutes. 2. Our most gentle color to the hair (vs. Clairol oxidative hair color), with 80% naturally derived ingredients. 3. Yes to coconut oil and aloe vera. No ammonia or added parabens. 4. Lasts 28 shampoos, and enhances your natural color. 5. Blends away grays and no harsh root line. Your natural color: Dark Brown; Black. Color result with 4G. For healthy looking color that shine! Keep this as a reference for your next purchase! Yes. Coconut oil. Aloe vera. Non-drip color cream. No ammonia or added parabens. Same great shade and cream formula. Ingredients are listed on the bottom of the box. Dermatologically tested. Naturally responsible. FSC. www.fsc.org. Mix. Packaging from responsible sources.