Over 150 years & 5 generations of soap excellence. No detergents. 2-3x more concentrated than many leading liquid soaps, cleansers & bodywashes. Dilute with water. Clouds when cold. Put in warm room/water: clears at about 70 degrees F. Dr. Bronner's All-One! Magic Soaps: In all we do, let us be generous, fair & loving to Spaceship Earth and all its inhabitants. For we're All-One or None! All-One! 100% post-consumer recycled plastic bottle! Certified fair trade. Made in USA.