Blue Bell Mooo Bars® are vanilla flavored frozen dessert bars coated in a rich chocolate. They're the perfect ice cream snack anytime of the day. Blue Bell Mooo Bars® are also a great ice cream treat for celebrations and get-togethers of all types, especially for birthdays, anniversaries, family reunions and school parties. These portion-controlled bars are easy to handle and just the right size for adults and kids of all ages. Each bar is gluten-free and contains 190 calories. Contains milk and soy. Blue Bell Mooo Bars® are sold in packs of 12 individual 3 ounce bars (36 fl oz). They're a classic Blue Bell Ice Cream favorite. You'll be mooo-ved by the taste! Try the entire lineup of Blue Bell frozen snacks including Fudge Bars, Krunch Bars, Vanilla Ice Cream Sandwiches and Mini Vanilla Ice Cream Sandwiches. At Blue Bell, we enjoy making and eating ice cream and frozen snacks. That’s why we’re picky about what goes into them. Since 1907, we’ve crafted our ice cream products from timeless recipes. So we choose only the freshest and finest ingredients money can buy. Then we mix in a little love and top it off with the special skills and knowledge we have developed. The result is something special. In fact, most folks think our ice cream is the best in the country. We do too, that’s why we eat all we can and sell the rest. From classic ice cream flavors to your favorite frozen snacks, enjoy quality and tradition in every taste of Blue Bell.