Artificial flavor added. Always real ice cream! Quality since 1913. Snaps tight to lock in freshness. We're as big of fans of ice cream as you are. That's why our ice cream is always real ice cream. Look at the label of other brands. If it doesn't say ice cream, it's not. As always, we are committed to giving you the best quality. Easy to scoop! Locks in freshness! Safety seal! Blue Bunny is committed to providing the highest quality products possible. Visit us at bluebunny.com.