Hay un sabor. There’s a flavor behind every smile. All snacks are inspired by the authentic flavors of Latin America. fritolay.com. SmartLabel: Scan for more food information or call 1-800-352-4477. Questions or comments? 1-800-352-4477. During weekdays from 9:00 am to 4:30 pm Central Time. Visit our website (at) fritolay.com.