Sometimes all it takes is a little less - just a wink at the simplicity of a little piece of nature. And when you take that pure and subtle flavor and blend it with delicately creamy Greek yogurt, with nearly half the sugar of other similar yogurts (Chobani less sugar Greek yogurt: 9 g sugar per 5.3 oz; Similar yogurts without sugar substitutes: Avg: 17 g sugar per 5.3 oz), you end up with something so real and balanced it's the closest to generous that less can get.