Old-fashioned taste. New-Fashioned Recipe. Milk is a magical ingredient and we're making it better than ever. It starts with locally sourced milk. From there, we use a special filtration process to eliminate lactose, reduce sugar by half, and increase the good stuff like calcium and vitamin D (to support bone health!) and protein compared to traditional milk (see nutrition facts panel for sat. fat content) (Chobani Plain Ultra-Filtered Milk: 6 g sugar and 20 g protein per cup; traditional plain milk: 12 g sugar and 8 g protein per cup, per USDA database). And with 20 grams of protein in every serving, you're getting each of the essential amino acids you need. Did we mention that it's delicious? Add it to a bowl of cereal, your favorite pancake recipe, morning smoothie, or just straight up chug it. That's everyday goodness. Pack more protein into your everyday favorites. Milk from cows not treated with rBST (milk from rBST-treated cows is not significantly different). Ultra-pasteurized homogenized. FSC; Mix. Board from responsible sources.