Old-Fashioned taste. New-fashioned Recipe. Milk is a magical ingredient and we're making it better than ever. It starts with locally sourced milk. From there, we use a special filtration process to eliminate lactose, reduce sugar by half, and increase the good stuff like calcium and vitamin D (to support bone health!) and protein compared to traditional milk. And with 20 grams of protein in every serving, you're getting each of the essential amino acids you need. Did we mention that it's delicious? Add it to a bowl of cereal, your favorite pancake recipe, morning smoothie, or just straight up chug it. That's everyday goodness. It takes 2.5 cups of traditional milk to get the same amount of protein as in 1 cup of Chobani Ultra-Filtered Milk (Chobani Plain Ultra-Filtered Milk: 6g sugar and 20g protein per cup; traditional plain milk: 12g sugar and 8g protein per cup, per USDA database). Milk From cows not treated with rBST (Milk from rBST-treated cows is not significantly different). Ultra-pasteurized. Homogenized. Pack more protein into your everyday favorites. FSC: Mix - Board from responsible sources. www.fsc.org.