Conair® Tourmaline Ceramic™. 100% crushed gemstones with ions for intense shine reduces static electricity. Straighten & add shine. For blow-dry styling medium to long hair of all textures. Ceramic-coated barrel retains heat for faster drying and styling. Boar bristles distribute natural oils for healthy shine. Smoothes and straightens. Tourmaline - a gemstone that naturally releases negative ions, is crushed into a fine powder and infused into the nylon bristles and ceramic barrels of Conair® Tourmaline Ceramic™ brushes. The ions tighten the cuticle layer and seal in natural oils, reducing static electricity, leaving hair shiny and silky. Ceramic coating, a powder layered over the metal base of the brush, evenly distributes and holds heat longer, so hair dries faster. Using a blow-dryer increases the natural benefits of Tourmaline ionic and ceramic. Everything you need for beautiful hair. ©2008 Conair Corporation. Web site at http://www.conair.com.