96 loads (Contains 96 loads as measured to bar 1 on cap). 6x clean even in cold (stain removal of 1 dose Tide vs. 6 doses of the leading competitor brand base variant in same wash conditions). Pre-treat tough stains with Tide. Questions? 1-800-879-8433. Visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate.