32 loads (regular loads). HE: Safe for all washing machines. Scent lasts from wash to wash. Become a fan at www.facebook.com/Snuggle. For even more freshness and static cling reduction, also use Snuggle Dryer Sheets. Questions? Comments? Visit www.snuggle.com or call toll free 1-855-835-5786. This bottle contains 25% or more postconsumer recycled plastic. Made in USA.