25 loads (Contains approximately 25 loads as measured to bar 1 on the cap). Plant based detergent (made from 65% plant based ingredients). For both HE. USDA certified bio based product. Bursting with botanical scent! Gentle on skin. helps remove stains. Free of dyes, phosphates, optimal brighteners, MEA. Safe for septic tanks. For a full list of our ingredients and our efforts toward sustainable future, go to www.ilovegain.com. Questions? 1-800-888-4246 or www.ilovegain.com. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate.