Artificially flavored. -5 calories per stick. Bursting with more flavor (vs prior Trident formula). 30% fewer calories than sugared gum. Calorie content of this size stick has been reduced from 5 to 3-1/2 calories. Comments? Call 1-800-524-2854. Chewing Trident after eating and drinking cleans and protects teeth. Chewing Trident may reduce the risk of cavities. www.tridentgum.com. Smartlabel. ADA Accepted: American Dental Association. The ADA Council on Scientific Affairs' Acceptance of Trident is based on its finding that the physical action of chewing Trident sugar-free gum for 20 minutes after eating, stimulates saliva flow, which helps to prevent cavities by reducing plaque acids and strengthening teeth.